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Register Your Brand and Campaigns Using SMS Registration in GoTo Admin

Register your brand and campaign(s) to verify phone numbers used to send text messages to consumers.

Before you begin: The following items are required to complete SMS Registration:
Mobile Carriers in the US are imposing registration requirements on messages sent via application-based services. If businesses are not registered with The Campaign Registry (TCR) they will not be able to send SMS/MMS messages across the mobile carriers’ network. This impacts all U.S. customers, however if the businesses are outside of the U.S. and send a message to U.S. customers they will be impacted as well. This entity was created to ensure compliance with regulations passed by Congress and the FCC to protect customers from robocalls, spam texts, and makes opt-in and opt-outs for messaging an industry standard.

Note: If you have multiple businesses under your PBX, you will register a maximum of 1 legal entity per PBX.
Warning: Non-profit organizations that need a number pool (needed when you have more than 49 numbers) cannot register with The Campaign Registry at this time. We plan to remediate this in early Q1 of 2024.
  1. If you are not already, sign in to GoTo Admin.
    Attention: SMS Registration is only available in the GoTo Admin portal. Admins who primarily uses the PBX Administration portal (, you will need to complete these steps in GoTo Admin.
  2. Navigate to Phone Systems > SMS Compliance
  3. Review the cost breakdown for SMS registration.
  4. Then select Register your brand.

Register your brand

A Brand is otherwise known as who is sending a message. This is usually your business or company name.
  1. Enter all company information required:
    Important: Your legal business name and Federal Tax ID must match exactly, or your application will automatically be rejected. All applications are charged registration fees, whether successful or unsuccessful.
    1. Legal company name — This entry must match how your business is registered with the corresponding federal agency that issues your business registration number/EIN/Tax ID (e.g., IRS SS-4).
    2. Optional: Brand name
    3. EIN/Tax number issuing country — Enter the country where your business is registered.
    4. EIN/Tax number — Must be the business registration number assigned to your business by a federal agency. For example, in the US, the IRS provides the EIN. Failure to provide your correct business registration number and business name will result in automatic rejection by TCR. If you don’t have an EIN, you’ll need to register for one with the IRS.
    5. Legal form of your organization
    6. Industry
    7. Optional: Company website
    8. Contact email
    9. Contact phone number
    10. Business address — Select from the drop-down list. If you have multiple addresses listed, select the address of the legally registered business entity. This address should match the address on your Federal Tax ID.
      Note: If your business address is missing from the drop-down list, select Locations from the left navigation menu to add your business address.
  2. Select Next: Review brand registration.
  3. Carefully review and verify the information is correct and the total cost, then enable the check box to confirm.
  4. Select Submit.
What to do next: While your brand registration takes a couple of minutes to verify, you can start registering your SMS campaign.

Register your campaign

A Campaign is the type of use case and/or vertical being sent. Registering a campaign is not an instant process. There is a vetting period of approximately 5-10 business days after it’s been submitted.
  1. Select Register SMS campaign.
  2. Enter all campaign information required:
    • Use case — Low volume is recommended for majority of our customers.
    • Campaign description
    • Opt-in methods
    • Sample messages
  3. Select Next: Campaign options and content.
  4. Enter subscriber opt-in, opt-out, and help keywords and messages.
  5. Optional: Enable additional preferences to help tailor campaigns to your desired goal:
    • Embedded phone number
    • Embedded link
    • Direct lending or loan arrangement.
    • Age-gated content
    • Number pooling
  6. Select Next: Review and submit.
  7. Carefully review and verify the information is correct and the total cost, then enable the check box to confirm.
  8. Select Submit.

    Result: Your brand and campaign registration has been submitted. The brand should be verified within a few minutes however, campaign vetting process can take up to 10 business days. If there are any issues with the Brand or Campaign registration, a Telecom specialist will reach out to the customer to resolve the issue. All your numbers will automatically be associated with the campaign to send SMS.

  9. Optional: If the vetting process is completed, you can delete a campaign by navigating from Phone Systems > SMS Compliance and selecting the trash can icon next to the campaign. Once the campaign is deleted, you can delete the brand following the same process.
    Note: If you intend to use SMS in the future, do not delete your brand and campaign. Otherwise, you will have to re-register and incur the one time registration fees again. Once deleted, your organization will no longer be compliant with industry regulations. This means your business SMS messages might not be delivered reliably and carriers may choose to block your message.
What to do next: Set up your SMS permissions while you wait for your brand and campaign registration to complete.

Associated fees

The registration process involves $19 in one-time fees ($4 to register your company with TCR and $15 for carriers to vet your campaign) plus a fixed monthly fee to TCR based on the campaign registered (see tables below).
Note: If your brand registration and/or campaign vetting has been rejected due to missing or inaccurate information, the associated one-time fees will apply for each re-submission attempt.

One-time fees

Brand registration fee $4.00
Campaign vetting fee $15.00

Monthly campaign compliance fee

Low volume $1.50 (monthly)
High volume $10.00 (monthly)

Rejection reasons & forbidden messaging categories

If your brand registration and/or campaign vetting request is rejected for eligible reasons, you need to correct and re-submit your request. For a full list of eligible rejection reasons see below. If eligible, you can re-submit your brand registration and/or campaign vetting registration after correcting the identified content violation by deleting and re-submitting the request.

Rejection reasons for eligible re-submission

Each of the below rejection codes are eligible for re-submission. To resolve these issues, please take the corrective action(s) outlined in the table below, and then re-submit your request with the updated information.
Error Code Rejection Category Rejection Reason Correction Needed
30886 Invalid Campaign Description Campaign description does not thoroughly explain the purpose of the campaign or description does not match the use case. Verify that the campaign description is accurate and detailed. If you are an ISV registering a direct offering to your customers, please indicate that in the campaign description. Resubmit campaign for review.
30893 Invalid Sample Message Use Case Sample messages are either not provided, unclear, or content does not match the campaign use case. Verify that sample messages are accurate and detailed. Sample messages should reflect actual messages to be sent under campaign and indicate templated fields with brackets. At least one of the sample messages needs to include your business name. Use case and campaign description need to match campaign description.
30892 Invalid Sample Message - Public URL Shorteners Public URL shorteners are not accepted. The website URL included in the sample messages was either from a public URL shortener or is non-secured. Remove public URL shorteners from sample messages.
30891 Invalid Website URL Invalid URL was provided for registration. Websites need to be functioning. If this is a registration pre-launch, it needs to be indicated in campaign description. Verify that provided websites are functioning or detail is provided if the registration is for a pre-launch website.
30896 Opt-in Error Opt-in message workflow is not sufficient for campaign type and consent is required or opt-in is shared with 3rd parties. Verify opt-in meets CTIA's guidelines. All methods of opt-in need to be listed. If opt-in is collected through a paper form or behind a login, please provide a hosted link to the image of opt-in. If opt-in occurs on a website, please provide a link to the website. The website needs to have a privacy policy and terms of service. Ensure opt-in is not shared with 3rd parties.
30887 Opt-out Error Campaign indicated collecting and processing consumer Opt-Outs, but the workflow is unclear, missing opt-out keywords or opt-message. Verify that opt-out workflow is accurate and update Message Flow (labeled as 'How do end-users consent to receive messages' while submitting) description with opt-out process. If opt-out is managed, add opt-out keywords and update opt-out message to include acknowledgment of opt-out request, confirmation that no further messages will be sent, and brand name.
30890 Subscriber Help HELP message reply does not contain brand name, phone number, or email address. Verify that subscriber help message contains brand name, phone number, or email address. Message needs to guide customers on who they can contact after replying "help".
30889 Embedded Phone Number Embedded phone number use is selected, but is not reflected in the sample message. Verify embedded phone number selection is accurate. Update the Sample Messages with Embedded Phone Number or update Embedded Phone Number selection.
30888 Age Gate Not Present / Not Acceptable Age gate is not present. Verify and add a robust age gate to your website or opt-in policy.
30881 Invalid Brand Support Email Support email is not associated with the brand. The brand support email was either invalid or associated with a public domain email. Verify brand support email is valid and not associated with a public domain email.
30894 Invalid Brand Information Campaign registration needs to be associated with the brand behind the campaign. If you are an ISV registering a direct offering, campaign description needs to indicate a direct offering. Verify brand information is valid.
30895 Direct Lending - Campaign and Content Attribute Error Campaign is for direct lending or loan arrangement and is missing content attribute indicating direct lending. Verify direct lending or loan arrangement is selected for campaign registration. If the campaign is not related to direct lending or loan arrangement, please update the campaign description.
30903 Incorrect Sole Prop Brand Registration Brand behind the campaign does not meet the small business Sole Proprietor (EIN) criteria set by TCR and mobile carriers. Campaign can not be registered with a Sole Proprietor use case. Register the brand as a standard brand and register a standard or acceptable campaign use case that aligns with the registered brand’s classification.

Rejection reasons for ineligible re-submission (Forbidden messaging categories)

Each of the below rejection errors are due to forbidden messaging categories and are therefore ineligible for resubmission.
Error Code Rejection Category Rejection Reason
30883 Content Violation - SHAFT - Sex Submission included content such as nudity, pornography, sex toys, or other adult content
30883 Content Violation - SHAFT - Hate Submission included speech that is hateful, profanity, violent, incites violence, or similar speech
30883 Content Violation - SHAFT - Alcohol  
30883 Content Violation - SHAFT - Firearms Submission included: Firearms, Ammo, Gun Ranges (Common for guns to be sold at Gun Ranges)
30883 Content Violation - SHAFT - Tobacco / Vape Submission included products such as: Cigarettes, Cigars, Tobacco Products (Chew, etc.), Vape, Vape Juice, or similar items
30883 Content Violation - SHAFT - Marijuana / CBD Submission included products such as: Cannabis, Marijuana, CBD, THC, Hemp, or similar items
30884 Spam/Phishing Spam/Fraud team has flagged the number/business/traffic for spam or phishing.
30885 High Risk Spam/Fraud team has flagged the number/business/traffic for fraud or deceptive marketing.
30897 Disallowed Content Submission included: disallowed content types, such as Loan Marketing, 3rd party debt collection, gambling, sweepstakes, stock alerts, cryptocurrency, risk investments, debt reduction, credit repair, 3rd party lead generation, and federally illegal substances.
30882 Terms & Conditions Campaign does not meet Terms and Conditions.
30898 Excessive EIN Same EIN is used for multiple brands. Only register minimum number of brands per EIN and do not resubmit until brand registration is updated.
Article last updated: 17 November, 2023