Register Your Brand and Campaigns Using SMS Registration
Register your brand and campaign(s) to verify phone numbers used to send text messages to consumers.
Before you begin: The following items are required to complete SMS Registration:
- You must be assigned the Super admin role to perform this task.
- Add your business address in Locations.
Attention: SMS Registration is only available in the GoTo Admin portal. Admins who primarily use the PBX Administration (classic) portal will need to complete these steps in GoTo Admin.
Mobile Carriers in the US are imposing registration requirements on messages sent via application-based services. If businesses are not registered with The Campaign Registry (TCR) they will not be able to send SMS/MMS messages across the mobile carriers’ network. This impacts all U.S. customers, however if the businesses are outside of the U.S. and send a message to U.S. customers they will be impacted as well. This entity was created to ensure compliance with regulations passed by Congress and the FCC to protect customers from robocalls, spam texts, and makes opt-in and opt-outs for messaging an industry standard.
Note: If you have multiple businesses under your PBX, you will register a maximum of 1 legal entity per PBX.
- If you are not already, sign in to GoTo Admin.
- Navigate to
- Review the cost breakdown for SMS registration.
- Then select Register your brand.
Registering your Brand
A
Brand is otherwise known as who is sending a message. This is usually your business or company name.
What to do next: While your brand registration takes a couple of minutes to verify, you can start registering your SMS campaign.
Registering your Campaign
A
Campaign is the type of use case and/or vertical being sent. Registering a campaign is not an instant process. There is a vetting period of approximately 5-10 business days after it’s been submitted.
What to do next:
Set up your SMS permissions while you wait for your brand and campaign registration to complete.
Article last updated: 19 April, 2023