HELP FILE

How do I increase GoToWebinar conversation rates with Unbounce?

Integrate your Unbounce landing page with your GoToWebinar events through Zapier, a third-party service that connects the web apps that you use (e.g., Gmail, Salesforce, LinkedIn) and easily moves your data between them.

Prepare accounts

Before you begin, you must have an Unbounce account, GoToWebinar account, and Zapier account.
  1. Log in to your account at https://global.gotowebinar.com.
  2. Schedule a new webinar event.
  3. Sign in to your Unbounce account and create a landing page.

    Note: GoToWebinar requires a first name, last name and email address to create registrants.

Connect Unbounce and GoToWebinar

For more information on increasing conversation rates through Unbounce, see here.
  1. After creating a landing page in Unbounce, click I created a landing page. Continue!.
  2. Copy the URL and navigate to your Unbounce landing page settings to paste the address under WebHook: POST to URL.
  3. Click Save and Continue.
  4. Make sure you have scheduled a webinar in GoToWebinar. If you have, click I created a webinar. Continue!.
  5. Sign in to your GoToWebinar account.
  6. Select your scheduled webinar from the drop-down menu, and match the fields in Unbounce with the fields in GoToWebinar.
  7. Click Save + Finish! to complete the Zap.
  8. Now test the Zap to make sure it works. Once you're satisfied with the results, you're all set to use Unbounce to maximize your GoToWebinar conversion rates.

    Note: To make changes, sign in to your Zapier dashboard. Learn more about the Unbounce and GoToWebinar integration here.