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How is the interest rating calculated?

The interest rating is a statistic that gauges attendee interest during the webinar. It is taken from an equation that evaluates each attendee's interactions on a scale of 1 to 100.

The interest rating is included in the Attendee Report which also includes other data collected about your attendees, beginning with their registration through the end of the webinar. While there is also an interest rating column for staff members, it is not applicable to them and will not show any data.
Note: Attendees can never reach a 100 in the scale, so a rating in the 90's is considered very good!

The Interest Rating equation

This proprietary algorithm is used to calculate each attendee's interest. Below you can see explanations of what each variable means.

  • (R) Registration Data - Percent of completed optional questions
  • (P) Polling - Percent of answered poll questions
  • (Q) Q&A/Chat - ([The number of times an attendee initiated dialogue] divided by [most frequently initiatied attendee dialogue attempts]) times 100
  • (A) Attentiveness - Percent of time the GoTo Webinar Viewer was the primary window on the attendee's screen
  • (S) Survey - Percent of completed survey questions
  • (L) Attendance length - ([Attendee end time minus attendee start time] divided by [longest attendee length]) times 100
  • (N) Number of inputs - Number of attendee engagement inputs (polling, Q&A, survey) during the webinar (e.g., if no polls are used, the number of inputs is 5)
Note: Attendees that join from mobile devices may not provide some of these input statistics because their operating system may not support the collection of that data.

Generate a report showing attendees' Interest Rating

  1. Sign in to your account at
  2. Click the Graph icon in the left toolbar.
  3. Click Build Report in the top right.
  4. Click Attendee and add a date range or filter to narrow down your event search.
  5. Check the box by the desired event and click Proceed with Selected Session(s).
  6. Select from Excel or CSV as your desired file type and then click Download. Each attendee will have their particular Interest Rating listed.