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How do I increase GoTo Webinar conversation rates with Unbounce?

Integrate your Unbounce landing page with your GoTo Webinar events through Zapier, a third-party service that connects the web apps that you use (e.g., Gmail, Salesforce, LinkedIn) and easily moves your data between them.

Prepare accounts

Before you begin, you must have an Unbounce account, GoTo Webinar account, and Zapier account.
  1. Sign in to your account at
  2. Schedule a new webinar event.
  3. Sign in to your Unbounce account and create a landing page.
    Note: GoTo Webinar requires a first name, last name and email address to create registrants.

Connect Unbounce and GoTo Webinar

For more information on increasing conversation rates through Unbounce, see here.
  1. After creating a landing page in Unbounce, click I created a landing page. Continue!.
  2. Copy the URL and navigate to your Unbounce landing page settings to paste the address under WebHook: POST to URL.

  3. Click Save and Continue.
  4. Make sure you have scheduled a webinar in GoTo Webinar. If you have, click I created a webinar. Continue!.
  5. Sign in to your GoTo Webinar account.
  6. Select your scheduled webinar from the drop-down menu, and match the fields in Unbounce with the fields in GoTo Webinar.
  7. Click Save + Finish! to complete the Zap.
  8. Now test the Zap to make sure it works. Once you're satisfied with the results, you're all set to use Unbounce to maximize your GoTo Webinar conversion rates.
    Note: To make changes, sign in to your Zapier dashboard. Learn more about the Unbounce and GoTo Webinar integration here.